SEO ROCKSTARS 2026 | WEBINAR

THE FOUR-QUESTION FILTER

How to know what works in SEO and AI

Presented by Gregory Ortiz & Michael Merlino

A decision standard

THE FOUR-QUESTION FILTER

By the end, you will have a four-question filter for any SEO or AI tactic.

You will know what to test, what to ignore, and when the right room can shorten the path.

Three practical outcomes

WHAT YOU WILL TAKE AWAY

A four-question filter for any SEO or AI tacticA bounded test plan you can use without betting the whole campaignA clear reason the right room improves decision speed

The original problem

BEFORE THE ROOM

The problem was not a lack of tactics.

It was a lack of tested context.

Audience members facing a teaching presentation in a conference room
A room built for the work

THE TURNING POINT

Stop asking: What is popular?

Start asking: What was tested?

A standard held over time

WHERE THAT STANDARD LED

Since 2012200+ expert speakers since 2012
15th annual event700+ strategies tested
93% return year after year
2026SEO Rockstars continues the standard.

The core principle

TESTED STRATEGIES BEAT THEORY

In SEO and AI, tested strategies beat theory.

The fastest shortcut is getting in the room with the operators running the tests.

A repeatable sequence

THE TESTED PLAYBOOK METHOD

01Hear it

Test it.

02Check context

Read the context.

03Run a bounded test

Adapt it.

04Keep what holds

Measure it.

The four-question filter

TEST BEFORE YOU TRUST

VariableWhat changed?
ComparisonWhat was the baseline?
SignalWhat was the result?
LimitsWhere are the boundaries?

Same tactic, different context

A RESULT NEEDS CONTEXT

Same tactic.Different site.
Same tool.Different data.
Same move.Different risk.

Context decides what transfers.

Choose the next move

YOU NEED A FILTER, NOT MORE TACTICS

Right problemRight contextRight resourcesRight next test

Bound the work

RUN THE SMALLEST SAFE TEST

01Hypothesis

One hypothesis

02Safest test

One bounded change

03Measure

One success signal

04Keep or kill

One stop rule

Inside the room

THE ROOM IS THE SHORTCUT

Learn what worked.Learn what failed.Learn what changed.Leave with a better next test.
Conference attendees gathered together during an event

Who the room serves

BUILT FOR WORKING OPERATORS

Intermediate to advanced SEO professionals100 attendees maxSpeakers teach. No pitches from stage.

An invitation

WANT TO SEE THE ROOM?

Here is the exact way to join SEO Rockstars 2026.

A group of conference attendees together in a community setting

SEO ROCKSTARS 2026

SEO ROCKSTARS 2026

October 2-4, 2026

VIP Day: October 1, 2026

Embassy Suites New Orleans

Embassy Suites by Hilton New Orleans

315 Julia Street, New Orleans, LA 70130

Exterior of Embassy Suites New Orleans, the venue for SEO Rockstars 2026
October 2-4, 2026

Main-conference access

GENERAL ADMISSION

EARLY BIRD: $1,295 | $2,295

Full conference access, October 2-4Lunch all three daysSpeaker presentations and slidesSession transcriptions and summariesNetworking events and breaks

More time in the room

VIP EXPERIENCE

EARLY BIRD: $1,997 | $3,197

Everything in General AdmissionVIP Day with lunch, October 1VIP Cocktail PartyLifetime session recordingsVIP seatingPriority Q&A access with speakers

Full archive access

ROCKSTAR EXPERIENCE

EARLY BIRD: $4,997 | $8,997

Everything in VIP ExperienceThe Rockstars Vault: 15 years of contentAI-powered vault searchAutomation and GPT templates from each session

Choose the access you will use

ONE EVENT. THREE WAYS IN.

GENERAL

$1,295

GENERAL: The live main conference

Full conference access, October 2-4

VIP

$1,997

VIP: VIP Day plus lifetime recordings

VIP Day with lunch, October 1

ROCKSTAR

$4,997

ROCKSTAR: VIP plus the searchable archive and automation assets

The Rockstars Vault: 15 years of content

The shared foundation

WHAT EVERY TICKET STARTS WITH

Full main-conference accessLunch all three daysPresentations, slides, transcriptions, and summariesNetworking events and breaksOne seat in a 100-person event

Current early-bird prices

CHOOSE YOUR PASS

General Admission: $1,295VIP Experience: $1,997Rockstar Experience: $4,997

Register at rockstarsconference.com

Clear terms

REFUND AND TRANSFER TERMS

Full refund available until September 1

After September 1: non-refundable, transferable to another person

Verified timing considerations

TWO REAL REASONS TO ACT EARLY

100 attendeesThe event is capped at 100 attendees.
First room blockBook from the first room block while its lower rate is available.If a later block is added, it will cost more per night.

SEO ROCKSTARS 2026

RESERVE YOUR SEAT

rockstarsconference.com

Text ROCKSTAR to 209-457-7148

October 2-4, 2026 | New Orleans

Bring the details that matter

QUESTIONS?

rockstarsconference.com

Text ROCKSTAR to 209-457-7148

SEO ROCKSTARS 2026

TESTED STRATEGIES BEAT THEORY.
GET IN THE ROOM WITH THE OPERATORS RUNNING THE TESTS.

rockstarsconference.com

Text ROCKSTAR to 209-457-7148